I am Stan Deng, President of Microtouch Technology Inc. and the designer of the NEWTRAL Chair. In 2002 when I was studying for my Master’s Degree at San Diego State University (SDSU), I developed severe pain in my right hand that was diagnosed as Carpal Tunnel Syndrome (CTS) caused by the excessive amount of computer use I was doing, with my hands often in an unhealthy flexed position. Also, during that time, I had several laborious jobs to help put myself through school such as loading and unloading boxes in a UPS warehouse, working in bookstores…etc., and I developed severe back pain for years. I was in despair when I found I could not work in an office with CTS, and also could no longer work in warehouse with long-term back pain.
To relieve my hand pain, I began to study and research injury prevention in the Ergonomic and Human Factors field for many years and in 2009, I designed a Rockstick mouse for people suffering from CTS. This was the first mouse in the world allowing people to click by using their arm instead of just the fingers, significantly reducing the users risk of developing CTS. The Rockstick 2 mouse won the prestigious 2014 Reddot Design Award. Our customers include ergonomic channel distributors such as OfficeRelief, Goldtouch, ErgoWorks, and The Backshop to name a few. Many large companies including Chevron, Apple, Google, Exxon Mobil, Boeing and Oracle provide our products to their employees to help prevent workstation injuries.
In 2017, I began to research and design an ergonomic chair to relieve my now chronic lower back pain. After years of extensive work, we designed and developed the ultimate chair for the relief of low back pain called “The NEWTRAL Chair”. This unique ergonomic chair has a patented, fully adaptive lumbar support system that provides superior back support that can also flex with the natural movements of the spine.
I have used my personal experience with body pain to develop products to help others. Our company’s mission is to offer innovative, state-of-the-art ergonomic products to help our customers work more comfortably and prevent unnecessary injuries for a better and healthier life.
Our Mission
Sit Smarter. Live Healthier
We believe everyone deserves to sit comfortably and live without limitations caused by long-term back or wrist pain.
Designed for Health, Backed by Science
Every chair is designed to improve posture, reduce pain, and enhance long-term comfort through a balance of science, innovation, and everyday usability.
Natural Posture Support
Our chairs align with the natural curve of the spine, helping users maintain healthy posture and preventing long-term back issues.
Adaptive Comfort
Adjustable headrest, lumbar support, and seat depth adapt to each individual, ensuring personalized comfort for work, study, or relaxation.
Durability with Purpose
We use premium, breathable materials and rigorously test every design, so each chair not only feels good but lasts for years.
Inspiration from Pain
While studying at San Diego State University, founder Stan Deng developed Carpal Tunnel Syndrome and severe back pain, which planted the seed for ergonomic innovation.
First Breakthrough
Designed the world’s first Rockstick mouse, reducing CTS risk by allowing users to click with the arm instead of just fingers.
International Recognition
Rockstick 2 mouse won the prestigious Red Dot Design Award. Adopted by Fortune 500 companies including Apple, Google, and Boeing.
Subheading
Birth of NEWTRAL Chair
Research and design began on an ergonomic chair with patented adaptive lumbar support to relieve chronic back pain.
Crowdfunding Success
Achieved the #1 chair category ranking on Kickstarter, proving global demand and user trust in NEWTRAL’s innovation.
Continuing Innovation
NEWTRAL expands worldwide with ergonomic solutions designed for long-term health and productivity.
Crowdfunding Achievements: No.1 in Chair Category
As an ergonomics-focused brand, we at Microtouch (Newtral) design every product to solve real pain points of office workers—especially the lumbar strain caused by long hours of sitting. Our global crowdfunding success isn’t just numbers; it’s proof that we’re the top choice in the chair category.
Back in 2022, we launched the world’s first Auto-Following Lumbar Support Office Chair —the result of four years of R&D and over 4 million RMB investment. It didn’t just get a video recommendation from American ergonomics expert Iris Sokol; it also raised $730,000 on INDIGOGO and broke the chair category sales record on Taiwan’s ZeZe crowdfunding platform. For the first time, the "dynamic lumbar support" concept we pioneered resonated widely across global markets.
2023 Kickstarter Crowdfunding
In 2023, we took it further with our Lumbar-Care Auto-Following Chair Series on Kickstarter, the world’s largest crowdfunding platform. The response was overwhelming: 5,435 backers joined in, helping us raise $1.82 million (around 13 million RMB)—shattering the platform’s long-standing chair category crowdfunding record and cementing our No.1 position. Today, thanks to this trust, we ship at least one container of chairs daily to meet the surging overseas demand.
Our Healthy Office Solutions Reach Global Partners
No matter where you are in the world, you can easily find our ergonomic chairs through nearby distribution channels—and start your healthy office journey with us.
International E-commerce Giants
We’ve set up official distribution channels on global platforms like Amazon and eBay, where we showcase our flagship series such as MagicH and Freedom-X. These channels support shipping to most regions, making it easy for overseas individual users and small businesses to access our products.
Professional Vertical Partners
We’ve forged deep collaborations with overseas ergonomic product distributors and office furniture chains. Our chairs are now available in their offline experience stores and exclusive online shops, where professional consultants help users feel the comfort of our Auto-Following Backrest firsthand.
Crowdfunding-Derived Partnerships
After our record-breaking crowdfunding runs on Kickstarter and INDIGOGO, we’ve teamed up with crowdfunding service providers and cross-border traders in Europe, America, and Southeast Asia. This lets us quickly meet repeat purchase and bulk order needs from post-crowdfunding users.